Discover and define a winning product strategy

We turn your idea into a viable product strategy that aligns with both your business goals and your customer’s needs.

Your partner in product strategy

Our team is here to research and implement innovative solutions with latest trends and proven principles to create high-end designs and solutions, with a focus on user experience.

Our process of crafting a strategy that perfectly fits your product

Research

In this first step, we will talk about your field, about the problem you want to fix, in order to blend it with our know-how in technology. You are an expert in our domain and we are in ours, so excessive communication will help us understand each other. Through this step we will work together to define objectives; research the potential users, the market and the competition; in order to find the place for your product (positioning) in the market.

Documentation

There needs to be a centerpiece document(s) everybody will refer to. A document that fully defines the business logic, functional requirements and technical specifications to transform your idea into reality. This document is built based on the research step described above and is called Specifications.

UX Sketches & Prototype

The first visual touch of your idea will be the Wireframes and the UX Design. These are low-fidelity designs that map your application’s structure, which will help you understand the experience of how your users will interact with your app. In this step we ensure that both interface elements and the flow through the app offer the best experience for your clients, before investing more in the design and coding parts.

UI Design

Through our web and mobile app design services we build interfaces that are intuitive and easy to use in performing the desired action. Our unconventional designs and relentless pursuit to bring together purpose and aesthetics are what make us better. We understand that branding is an integral part of the UI design and our designers work with your brand identity to create a visually appealing user interface. We will include a phase for designing the app’s logo, typeface, color palette etc if you do not have any guidelines at this stage in order to come up with something unique and customized just-for-you.

Audit & Troubleshooting

We founded seven products in the last 15 years, with three successful exits, so we have a great taste of how a tech product company should work. We can conduct a product audit, starting with the problem statement and value proposition, continuing with target market, competition, position in market, marketing tips and finishing with what would be the definition of market fit; at the end of which you will receive a document with suggestions from our end, where we see a lot of place for improvement.