Launch your new tech product

Your real journey starts after launching the product. We’re here to help you with everything related to launching your app: from go-to-market strategy and marketing tips, to building your landing pages, tracking your app’s analytics, and maintaining your product up to date.

We treat you like partners in scaling your product

From past experiences we had with other products we launched, we know most of your needs for after-launch. That is how the services below we’re designed, to maximize your outcome.

Go-to-market strategy

There are several things to consider when launching your product, besides just being live, you need the go-to-market strategy to be in line with the product and marketing strategy: make sure you address the target market with the right value proposition, the right pricing and all things in place for your ASO and SEO. You need to know which user feedback is important and which not, you need to track things such as Conversion and Retention, you need to track when the app is not working well, analytics, and more. We’re here to wrap these things for you in a “document of practices” which you can use as guidance after-launch.

Launching your product

Launching your product is an essential milestone in the life of a product, yet it only marks the beginning of the journey. We help you with the Google Play and App Store design graphics and app publishing, web app and backend launching and monitoring.

Landing page

Even if your product is a mobile app, you need a landing page (www.yourproduct.com), where potential clients can find out everything about your product. The landing page will be a main driver for SEO, so beside presenting the product, a blog will help you gain more visibility while it can also bring added value for your users.

Product maintenance

Apple and Google release major versions yearly and older ones get deprecated. Your app is not removed from the stores when this happens, but in order to launch a new version, your app code needs to be upgraded to the latest standards before being allowed to publish. Being enrolled in the Apple and Google development programs, we find out months before this happens and we know how to keep your product up to date, before the new versions are released.

Product updates

If most of the things go well and you get feedback from your clients, then you will make small changes here and there to bring added value with small input. More to that, one of the ranking criteria for mobile app ASO is to constantly have updates to your apps. We’re here with you to make these repeating small updates, and most important, to keep you in line with your strategy when choosing what small update to make.